The Balboa Theatre Rebrand

The Balboa Theatre is located in San Francisco that shows great movies in a friendly, independent owned neighborhood classic cinema. Imagery is portrayed through cordial aesthetics and colors. This project was a complete rebrand from the logo, promotional movie posters, web site, and extensive demographic research.


Keywords: Film, family, new, neighborhood


The following are redesigned movie posters for the director Alfred Hitchcock. Each poster is represented consistently with eyes that represent fear and keywords from the movies story and plot.

Vertigo keywords: Acrophobia, heights, falling

The Birds keywords: Angry, birdsd, destruction

Rear Window keywords: Suspicion, window, blinds

Psycho keywords: Blood, evil, thriller

Web Site

iPad Web Site Media Querie

iPhone Web Site Media Querie