TuneAir

TuneAir replaces old jukeboxes with new technology and makes new use of interaction. TuneAir is a simple and easy to use, remote jukebox, that allows you to play your favorite music anywhere at a venue using your own smartphone. This project consisted of extensive research and analysis, branding, identity design, user-interface and flow, web site, advertising, online presence, print, and a promo motion piece.

Logo

Keywords: Play, sequence, modern

Promo

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Tasks: Michael

Michael is going to ‘White Horse’ which is under his favorites to meet up with his buddies. He’s going to search for a Tune called ‘Highway To Hell’, add it to his ‘Good Times’ playlist, play it, and share this track to ‘Facebook’.

Tasks goes over: Signing in. Checking into a favorited venue. Using the search function to play a tune. Playing and sharing a tune to a SNS.

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Tasks: Luna

Luna wants to use the map to locate ’Sugar Cafe’, see who else is tuning there, and check in. Once she’s checked it, she wants to see what’s playing in the ‘Tune Queue’, discover a new tune, thumbs up it and add it to a playlist called ‘Dream Fix’. She then wants to see what is inside the ‘Venue Playlists’, discover a new tune, play it, and share it to Twitter. Within the recommendations she wants to find a new tune, learn about it, play it, and share it to Tumblr.

Tasks goes over: Signing in with a SNS. Checking into a venue with the map. Viewing checked in ‘Tuners’ before checking in. Playing and sharing tunes to a SNS. Viewing the Tune Queue once checked in. Using the vote system. Adding a tune to a playlist. Venue playlists. How to view more info in a tune.

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Tasks: Alucard

Alucard is heading to ‘Zeitgeist’. He wants to see what’s playing in the ‘Tune Queue’, check out someones profile activity, and check in. He doesn’t have any credits, so he wants to buy 10 credits. Once he has credits, he wants to see what tunes are currently trending, play it, and share it to ‘Google Plus’.

Tasks goes over: Signing in with a SNS. Checking into a venue by searching a venue. Viewing ‘Tune Queue’ before checking in. Viewing activity of another ‘Tuner’. Buying credits with a card. Going into ‘Tunes’ and viewing what’s trending. Playing and sharing a tune to a SNS.

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Tasks: Theo

Theo is going to check into his favorite venue ‘Sugar Cafe’. He wants to link his ‘PayPal’ account and send credits to his roommate with ‘PayPal’. He then wants to see what tunes he has played in the past that were ‘Most Liked’ and play one of the tracks. After that, he wants to search ‘Reggae’ and play what he naturally discovers.

Tasks goes over: Signing in with a SNS. Checking into a favorited venue. Linking PayPal account. Sending credits to another user using PayPal. Playing a tune that was a ‘Most Liked’. Searching a tune by genre. Playing and sharing a tune to a SNS.

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Tasks: Malik

Malik wants to enter his new credit card information, make that his main card, and link his Facebook account.

Tasks goes over: Signing in with a SNS. Adding a new card in the ‘Wallet’, and making it your main card. Linking a SNS in your ‘Profile’.

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Tasks: Luke

Luke installed TuneAir to his venues mounted iPad. He has already sent a request for the “TuneAir Title” via the web site. His task now is to create a venue playlists by adding tunes to a new playlist for his bar, and to see if it works.

Tasks goes over: Signing in with a SNS. Adding a new card in the ‘Wallet’, and making it your main card. Linking a SNS in your ‘Profile’.

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Web Site

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Social Media

Poster

Stationery