Morton Salt

Category · Campaign + Branding

Team Members · Andreas Tagger, Claudia Abrishami, Francisco Tavares

Morton Salt wanted to refresh their brand and once again become one of the most relevant salt companies nationwide. I took part in creating breakpoint mock ups, social content, motion graphics, advertisements, and infographics; utilizing layout, concept, storyboards, illustration, and photo manipulation.

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Be Smarter Than Winter

A 6 episode short film series showcasing how to use Morton’s line of ice melts to help take the worry out of your winter. I was responsible for storyboarding and character designs.

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Be Smarter Than Winter

A 6 episode short film series showcasing how to use Morton’s line of ice melts to help take the worry out of your winter. I was responsible for storyboarding and character designs.

View on YouTube
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Facebook banners

Non-holiday

Facebook banners

Non-holiday
Halloween
Halloween
Thanksgiving
Thanksgiving
Christmas
Christmas

Social posts

Caption · "It's the end of the week but fall is just beginning. Sunday fun-day!"

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Social posts

Caption · "It's the end of the week but fall is just beginning. Sunday fun-day!"

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Caption · "Check out this fun and delicious candy alternative to share with friends this Halloween."

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Caption · "Check out this fun and delicious candy alternative to share with friends this Halloween."

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Caption · "Our salted caramel brownies with spooky sparkles mysteriously disappeared."

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Caption · "Our salted caramel brownies with spooky sparkles mysteriously disappeared."

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Caption · "Nothing says you’re excited for Thanksgiving quite like this post. But that might just be our opinion. Are you as excited as us?"

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Caption · "Nothing says you’re excited for Thanksgiving quite like this post. But that might just be our opinion. Are you as excited as us?"

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Caption · "Let the leaves fall."

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Caption · "Let the leaves fall."

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Caption · "Yes, we’re excited for thanksgiving. How could you tell?"

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Caption · "Yes, we’re excited for thanksgiving. How could you tell?"

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Caption · "Turkey, Check. Salt, Check. Sugar, Check. How To Brine A Turkey..Watch."

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Caption · "Turkey, Check. Salt, Check. Sugar, Check. How To Brine A Turkey..Watch."

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Caption · "It's father's day this weekend. How about making dad a #saltart keepsake?"

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Caption · "It's father's day this weekend. How about making dad a #saltart keepsake?"

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Caption · "It's BBQ season. What's on your plate?"

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Caption · "It's BBQ season. What's on your plate?"

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Caption · "It’s 5 o’clock somewhere, so salt up a your favorite beverage and enjoy the holiday weekend!"

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Caption · "It’s 5 o’clock somewhere, so salt up a your favorite beverage and enjoy the holiday weekend!"

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Caption · "Did you know our slogan "When it rains it pours" refers to the fact our salt pours freely without clumping in humid or rainy weather?"

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Caption · "Did you know our slogan "When it rains it pours" refers to the fact our salt pours freely without clumping in humid or rainy weather?"

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Caption · "Stains are pains. Try soaking your sponge in saltwater for quick and easy stain removal."

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Caption · "Stains are pains. Try soaking your sponge in saltwater for quick and easy stain removal."

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Caption · "Heading out for a picnic? Mix a little salt in with the ice in your cooler to get those bevvies cool faster!"

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Caption · "Heading out for a picnic? Mix a little salt in with the ice in your cooler to get those bevvies cool faster!"

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Caption · "Give us your best caption for this #tbt morton family photo. Show us what you've got!"

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Caption · "Give us your best caption for this #tbt morton family photo. Show us what you've got!"

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Caption · "Salt Tip: Restore the bloom to a glass flower vase. Just mix 1/3 cup Morton® Salt and 2 tablespoons vinegar to form a paste. Apply to inside of vase. Let stand 20 minutes, scrub, and discard paste. Rinse vase and dry. For a large vase, double or triple the quantity of paste."

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Caption · "Salt Tip: Restore the bloom to a glass flower vase. Just mix 1/3 cup Morton® Salt and 2 tablespoons vinegar to form a paste. Apply to inside of vase. Let stand 20 minutes, scrub, and discard paste. Rinse vase and dry. For a large vase, double or triple the quantity of paste."

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Caption · "It's going to be a good month."

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Caption · "It's going to be a good month."

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Caption · "Just getting ready for halloween. Are you?"

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Caption · "Just getting ready for halloween. Are you?"

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Caption · "Blue and yellow are in this season."

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Caption · "Blue and yellow are in this season."

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Caption · "We're getting crafty this Fall with some Halloween inspired #saltart. What are your favorite Fall crafts?"

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Caption · "We're getting crafty this Fall with some Halloween inspired #saltart. What are your favorite Fall crafts?"

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Caption · "Have you ever dressed up as the Morton Salt Girl? Post your photo in the comments. Halloween is fast approaching!"

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Caption · "Have you ever dressed up as the Morton Salt Girl? Post your photo in the comments. Halloween is fast approaching!"

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Caption · "Morton Cornucopia. Your move, Fall."

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Caption · "Morton Cornucopia. Your move, Fall."

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Caption · "Mortonize your Halloween party with these ghoulish ingredients."

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Caption · "Mortonize your Halloween party with these ghoulish ingredients."

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Caption · "Wear whatever costume you want. As long as it’s blue and yellow."

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Caption · "Wear whatever costume you want. As long as it’s blue and yellow."

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Caption · "Looking forward to giving thanks. Mostly for salt."

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Caption · "Looking forward to giving thanks. Mostly for salt."

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Caption · "Hello, autumn."

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Caption · "Hello, autumn."

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Caption · "We're thankful for the holiday season. And the seasoning. #HappyThanksgiving"

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Caption · "We're thankful for the holiday season. And the seasoning. #HappyThanksgiving"

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Caption · "Let it salt, let it salt, let it salt."

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Caption · "Let it salt, let it salt, let it salt."

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Caption · "Making a list. And checking it twice."

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Caption · "Making a list. And checking it twice."

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Caption · "Wishing everybody Happy Holidays. Don't overdo it, and don't forget the salt!"

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Caption · "Wishing everybody Happy Holidays. Don't overdo it, and don't forget the salt!"

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How Salt is Made · Infographics

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How Salt is Made · Infographics

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Keep on Swimming · Infographics

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Keep on Swimming · Infographics

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Big 10 · Skin and banner ads

Ad take over for Big 10 including various dimensions: 728x90, 970x66, and 1600x100.

Big 10 · Skin and banner ads

Ad take over for Big 10 including various dimensions: 728x90, 970x66, and 1600x100.

Sams Club · Banners ads

Banner ads for Sam’s Clubs including various sizes: 160x600, 300x350, and 728x90.

Sams Club · Banners ads

Banner ads for Sam’s Clubs including various sizes: 160x600, 300x350, and 728x90.

Water softening salts · Banner ads

Banner ads for Morton’s water softening salts including various sizes: 160x600, 300x350, 300x50, 300x600, 350x50, and 728x90.

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Water softening salts · Banner ads

Banner ads for Morton’s water softening salts including various sizes: 160x600, 300x350, 300x50, 300x600, 350x50, and 728x90.

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WSS interactive and animated · Banner ads

Animated and interactive banner ad for Morton’s water softening salts including various sizes: 160x600, 300x350, and 728x90.

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WSS interactive and animated · Banner ads

Animated and interactive banner ad for Morton’s water softening salts including various sizes: 160x600, 300x350, and 728x90.

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