One City

Category · Campaign + Branding

Team Member · Andreas Tagger

One City is an initiative bringing together San Francisco’s tech companies and its residents to find common solutions to issues facing our​ ​community​. Rather than accept a divided city, we ​can​ become One City. One City showcases the great work volunteers already do in the community, from donating books to public schools, teaching students to code, and serving the most vulnerable populations. It brings focus to these efforts and also serves as a call to action. This project consisted of research and analysis, branding guidelines, social and stationery.

Logo

Keywords · clear, convergence, clear

Logo

Keywords · clear, convergence, clear

Video

Video

Preliminary logos

Categories · forward, culture, friendly

Preliminary logos

Categories · forward, culture, friendly

Stationery

Stationery

Apparel

Apparel

Environmental signage

Environmental signage

Social media

Social media