For more than 100 years the San Francisco Travel Association has worked on behalf of its partners to promote San Francisco as the destination of choice for conventions and leisure travel. Code and Theory has been tasked with redesigning Sanfrancisco.travel from both a user experience and visual design perspective. The site was built upon a new content management system based on Drupal, an industry standard content platform. Throughout the web site, I was responsible for all icon design, imaging, and “Explore Our Neighborhoods”. The site was a 2015 Webby finalist for Best Association web site.